Wednesday, December 3, 2008

Evolving Government

I recently read an article in the Austin American Statesman about how the Obama campaign, now transition team, used and continue to implement online promotion through various forms of media as an outlet for critical information. The 2008 election was historic not only because of the diversity of its contenders, but also in the way it was presented to the public. The internet has become an ever increasingly ubiquitous part of our lives. Businesses have understood this for quite some time now, and it seems that politics has followed suit. Now president-elect Barack Obama, used the internet to ascend from total obscurity to capturing the Democratic nomination and raising over 600 million dollars during the course of his campaign. The internet has effectively given birth to the greatest innovation in political campaigning since the first televised Presidential debates between John F. Kennedy and Richard Nixon. The article looks to the future and how the nature of politics and the presidency will change as a result. It covers the obvious pros and the more surreptitious cons of this kind of government as America prepares for its first “digital presidency”.

1 comment:

phebe said...

One of the many ways that the election of Barack obama as president has echoed that of John F. Kennedy is his use of a new medium that will forever change politics. Obama’s campaign forever changed the way politicians organize supporters, advise to voters, defend against attacks & communicate with constituents which in the past required an army of volunteers & paid organizers.

Obama took advantage of the internet. One of the many ways he used was YouTube for free advertising. It was watched for 14.5 million hours which on broadcast TV costs $47 million. He not only used YouTube but also Facebook, MySpace, …for running his campaign which I call it is the living space of the youth and of course used by most of our generation today.

Obama just started a new site, Change.Gov, last month to keep in touch with people during the transition. I think we’re about to see the first wired, connected, networked presidency.